A2 Media Evaluation

This is my A2 Media Evaluation

Representations Video

This is our video which contains information about the different types of representations in music videos such as Voyeurism and Exhibitionism

Exhibitionism Script:

Exhibitionism is arguably more powerful than Voyeurism, exhibitionism is where a female artist or actor shows off their body fully aware and willingly, the female is being provocative and is apparently creating a sexualised gaze and this is why exhibitionism is exactly the opposite of Voyeurism.

Exhibitionism is very typical of certain genres the prime example of this is Hip-Hop or Rap music

videos. In Hip-Hop and Rap music videos women are represented as sexual objects for the pleasure of

the viewer. Exhibitionism is mainly found in mainstream performance videos whilst they are

accompanying the artist whilst they are singing.

Much has been written about the representation of women and race within media, for example,

 in rap music videos and the recent trend for sexually explicit Jamaican suggestive dance moves

which have influenced many modern performance styles. Many public viewers and audiences

 disagree with this as it may be perceived as some sort of pornography – who is exploiting who?

Is the female flesh on display simply a cynical exploitation of the female body to increase

(predominantly) male profit margins, or a life-enhancing assentation of female self-confidence

and sexual independence?

These areas, together with the notion of a ‘queen gaze’ (where the representation of male or female

artist may covertly address a homosexual audience as well as a heterosexual one) This builds an

interesting idea of diversity within audience experiences of music video and the contradictory

messages and values its representations may evoke. This being said the more complex debates and

ideas related to gender representations appear on undergraduate programmes in Film, Cultural

and General Studies and are probably beyond the scope of the A-level classroom.

Form Presentation

This is our presentation of Form, the following aspects have been covered in the presentation: Lyrics, Music, Genre, Camerawork and Editing

Star Construction

This is the script for our Star Construction video

This is our video on Star Construction, it contains information such as, Star Image, Vehicle and Star Power

Codes and Conventions

This is our codes and conventions of the 3 type of music videos; which are Performance, Narrative and Surrealist.  We also have a video to go with this script as this was the script for a voice over. This video is created by Martin Ward and voiced over by Martin Ward, Josh van Tonder and myself, Lewis Parkinson.

Below this text is the video that goes with this script

Textual Analysis

This is my first textual analysis of a music video, this is the analysis of Example - Changed the way you kissed me:

Chosen Music Video

Why have we chosen this song?

Well, the main reason was the groups personal preference in music and the second was, we had already thought of ideas for the music video and we thought that the shots would flow really nice with this tempo of music