A2 Media Evaluation

This is my A2 Media Evaluation

Representations Video

This is our video which contains information about the different types of representations in music videos such as Voyeurism and Exhibitionism

Exhibitionism Script:

Exhibitionism is arguably more powerful than Voyeurism, exhibitionism is where a female artist or actor shows off their body fully aware and willingly, the female is being provocative and is apparently creating a sexualised gaze and this is why exhibitionism is exactly the opposite of Voyeurism.

Exhibitionism is very typical of certain genres the prime example of this is Hip-Hop or Rap music

videos. In Hip-Hop and Rap music videos women are represented as sexual objects for the pleasure of

the viewer. Exhibitionism is mainly found in mainstream performance videos whilst they are

accompanying the artist whilst they are singing.

Much has been written about the representation of women and race within media, for example,

 in rap music videos and the recent trend for sexually explicit Jamaican suggestive dance moves

which have influenced many modern performance styles. Many public viewers and audiences

 disagree with this as it may be perceived as some sort of pornography – who is exploiting who?

Is the female flesh on display simply a cynical exploitation of the female body to increase

(predominantly) male profit margins, or a life-enhancing assentation of female self-confidence

and sexual independence?

These areas, together with the notion of a ‘queen gaze’ (where the representation of male or female

artist may covertly address a homosexual audience as well as a heterosexual one) This builds an

interesting idea of diversity within audience experiences of music video and the contradictory

messages and values its representations may evoke. This being said the more complex debates and

ideas related to gender representations appear on undergraduate programmes in Film, Cultural

and General Studies and are probably beyond the scope of the A-level classroom.

Form Presentation

This is our presentation of Form, the following aspects have been covered in the presentation: Lyrics, Music, Genre, Camerawork and Editing

Star Construction

This is the script for our Star Construction video

This is our video on Star Construction, it contains information such as, Star Image, Vehicle and Star Power

Codes and Conventions

This is our codes and conventions of the 3 type of music videos; which are Performance, Narrative and Surrealist.  We also have a video to go with this script as this was the script for a voice over. This video is created by Martin Ward and voiced over by Martin Ward, Josh van Tonder and myself, Lewis Parkinson.

Below this text is the video that goes with this script

Textual Analysis

This is my first textual analysis of a music video, this is the analysis of Example - Changed the way you kissed me:

Chosen Music Video

Why have we chosen this song?

Well, the main reason was the groups personal preference in music and the second was, we had already thought of ideas for the music video and we thought that the shots would flow really nice with this tempo of music

Shortlisted Videos

These are our videos that we short-listed to either use as our track for the music video or take inspiration from for our editing, camera shots, movement and mise-en-scene.

Plan B - The Recluse

This is one of my favourite examples of a narrative music video, this video follows the story of Strickland banks (Plan B), this particular song is about Strickland dealing with life inside prison. We really considered this song as our choice to make a video. The inspiration from this video comes from the CUs, ECUs and Tracking shots.
Bloc Party - Helicopter 

Sorry for the poor quality.
We liked the editing in this video and believed it went well with the performance video which inspired us to match editing with meaning and tempo of a song. This was also our very first song we considered

Plan B - Prayin'

For a while this was actually the song we was going to use and a lot of our current ideas were carried over from things we planned for this song. We changed our mind quite late into the research stage as we decided the ideas wouldn't match the editing as we felt the editing had to relate to the tempo. Some of the ideas included some religious references and would allow us to use a wide range of editing techniques and camera movement and shots.

Time management/Long term planning

Market Research Survey

Why create a survey?

We made a survey because it will allow us to get information about what the audience want to see that we wouldn't find out with out doing the survey and it also makes our job a lot easier. These give us information about who are watching videos of this genre or form.

This can make our job of creating the music video alot easier, and helps us know that we will always appeal to someone, we can also refer back if we are ever stuck for ideas.

Our Survey

We've created our own survey on the website 'SurveyMonkey', which is an online questionnaire website which allows users to freely create and fill in surveys, we also advertised our survey for people to fill out on social networks for example, Facebook and Twitter.

Results and Findings

                           

Important things to consider in Initial ideas

These are a few characteristics that you should take into consideration when planning your initial ideas. They include things like characteristics of a costume, movements of the camera and the angles of them and the location in detail

Mood Boards

These are my mood boards that i created and the images that are shown are what i associate with the genres.




- Pop - To me pop resembles young female solo artists or groups which either consist of entirely male or female singers.

- R&B/Hip Hop - To me Hip Hop resembles money, bling and a rough upbringing whereas R&B resembles purely money and bling.

- Indie - To me Indie represents acoustics, converse and in general thinking outside of the box on most things.